The Drum cafe Band
WHAT IS IT?
The Drum Cafe is an interactive drumming events facilitator and entertainment provider, with an authentic African heritage. The Drum Cafe uses group drumming and dance – one of the most ancient forms of music making, communication and community building - to break down barriers between people and silos within organizations. We facilitate both on- and offsite interactive drumming experiences at corporate and individual events. The Drum Café runs a variety of different programs (13?) and can tailor-make almost any program to suit corporate requirements. In addition, we can run any part of the event in its entirety. We involve every audience member with ‘an African drum for everyone’. The group is guided by a team of master musicians & facilitators into becoming a percussive orchestra. The group will experience playing to the same beat, a metaphor for the “vision” or the “goal”, listening, the basis for communication, resulting in making music together as a group.
From a company/corporate perspective, it is relatively simple to equate the “unification through diversity” concept, which is at the core of the Drum Café’s ethos, to the concept of everyone in the organization working together as a unified team. In addition, and equally as important, is the ability to equate the drumming, and the participants, to the mission, vision and ambition statements of the organization. In many ways this is a tool to help employees grasp the meanings of these often-lofty corporate ideals.
The Drum Cafe, nurtures the idea of “
ubuntu” – an African concept that refers to individual identity as a function of the collective.
Tracking a record of over 20 000 events in 28 countries, including for 200 of the Fortune 500 companies, The Drum Cafe has the experience to offer an unforgettable interactive event. The company has a proud history since 1996.
BRAND VISION
To become the most sought after professional team-building and interactive entertainment supplier in Canada due, not only to the unique and exciting element of African drumming, but because our techniques really do make an impactful and lasting difference – helping to inspire, uplift and unify company members both during and after the event.
We want event organisers to believe this will be a sure thing. That they will be rewarded for making the right choice by both staff and management (or client). By choosing the Drum Café they will be creating an unforgettable and effective interactive corporate event.
BRAND VALUES
(The words you would associate with the brand and that differentiate you)
- Unique and Entertaining
- Inspiring and Humanistic
- Empowering
- Energetic and creative
- Traditional - (Heritage -African)
- Effective (the message comes across loud and clear – it works)
- Sophisticated and professional
BRAND CHARACTER
Dynamic, energetic, musical, adventurous, professional and enduring
BRAND PROMISE
Benefits:
- The Drum Cafe will bring real results to your corporate teambuilding events through involvement and interactivity on the most entertaining level.
Differentiation:
- Serious messaging and often hard-to-grasp concepts can be put across in a unique and entertaining way to create effective long-term motivation
USP / Value Proposition:
- Who would have thought so much fun could create such effective, unforgettable and lasting results?
